On Page and Off Page SEO

ON Page SEO

“On-Page SEO” or also known as “on-site SEO” is the process of optimizing our website in order to rank up higher in the searches and bring Organic traffic as much as possible. We can increase organic traffic on our website when we appear on the first page of Google searches. There is a well-known saying about Google is “The best place to hide something is the second Page of Google” because nobody goes there.

On-page SEO includes high-quality content, optimizing headlines, HTML Tags, good quality images. Everything means that you should have good quality content in your website to rank it up higher and increase organic searches. On-page ranking factors can have a big impact on the visibility of your website on searches, following are the factors that affect the search engine ranking.

1. Content of page

Content of the page is the bridge that connects you with the consumers or we can say the visitor on the website. SEO friendly Content on the website is like the salesman in the shops it should have all the qualities that a salesman has, it should be clear, concise, and complete. Most importantly it should be interesting that it can hold visitors. Your content should also link and unlinked content that is unlikely to help you in bringing organic traffic to your website.

2. Taglines and Headlines

As we considered content as a salesman of the shop who convenes visitors and converts them into potential customers, we can say that taglines and headlines are the front views of the shop people decide to go in the shop only if the shop looks attractive same with the taglines and the headlines. There is a major difference between the content body part and the taglines that body part should be Interesting and taglines and headlines should be Attractive.

Why On-Page SEO is Important?

On-page SEO is important because it helps search engine to understand our website and its content accordingly rank it higher in searches On-page SEO helps search engine to understand what a person is looking for and give them accordingly with the help of keyword analysis, no matter what your business is you have to be sure about what you write in your website because it will affect your website’s visibility on the search engine page If we search best digital marketing company near me it shows only 10 websites on the front page but at the top, we can see that it says thousands related match found So what make you ahead of those thousand websites? That’s where we need SEO.

The most important aspects of On-Page SEO let’s take a look with examples.

1. Keyword choice and Placement:

Keywords are those related words with the content that helps the consumer to find their desired product or services. For example:- If anyone is searching for Digital marketing service providers near them so they can search on search engines with various keywords like Digital marketing company near me, best Digital marketing company, Digital Marketing, Internet Marketing, Online Marketing, and others.

2. Unique And Useful Content.

Our content on the website should be unique means not copied to any other website. The length of the content should be enough (500-600 words blog are enough) but to rank, your website a 1200-1800 words blog is more preferable.

3. URL

URL of the website is also very important it should contain keywords

URL should not be too long.

Off-Page SEO

Off-Page SEO is all those activities which you or others do away from your website to rank it up higher in the search engine and which would help in increasing the organic traffic on your website.

There is a lot we can do to bring organic traffic to our website doing some practices away from the website or we can say that not touching any internal part of the website such as images, content, videos.

Following are the ways of Off-Page SEO

1. Link building:

Link building is a very important and well-known strategy of Off-Page SEO. Link Building is useful for the most desired outcome.

2. Social Media:

Use of social media is a very efficient tool in bringing organic traffic to our website, social media is nowadays a part of life Where people spent most of the time of their day, we can use the network of people over social media to promote our website. Facebook, Instagram, Twitter, Linked-in, youtube there are various platforms where we can share the link of our website, and let people come to us to know more about our work, once someone clicks on that link Off-Page SEO has done its part.

Why off-page SEO is important?

Off-Page SEO is important for a website because it helps search engine to understand your website and also helps in understand that how your website is relevant to the searcher’s query and it also helps to get organic traffic, the traffic that comes in our website due to the Off-page SEO is the one that actually wants to visit the website.

On-Page and Off-Page SEO

Which One is More Important?

It’s not about choosing between on and off-page SEO, that would be like having to choose between a foundation or a roof for your house. On-page and off-page SEO work together to improve your search engine rankings in a complementary fashion. However, SEOs generally advise getting your on-page SEO ducks in a row before focusing too much on off-page SEO. Just like building a house, you want to set the foundation first before building the rest of the house. Like a foundation, you may need to come back and do some maintenance to your on-page SEO from time to time. Balancing the two will help make your website “bilingual” so that your users can understand it as well as the search engine robots- and that’s how your rankings start to improve.

Conclusion

That was all about the article regarding on-page and off-page SEO. If you focus on these on-page and off-page elements, you'll drive more organic traffic to your website and enhance your search rankings without risking a Google penalty. Whether you' re an experienced Digital marketer or aspiring to break into this exciting industry, enrolling in our Digital Marketing Master's program will help you with all levels of experience master Digital Marketing techniques and strategies. If you have any doubts about the article on-page and off-page SEO, please feel free to drop a message in the comments section of this article; our experts will get back to you as soon as possible.