WILL DIGITAL MARKETING BE THE ANSWER IN POST-COVID 19 ERA?

“Good marketing technique makes the business look smart. Great marketing patterns make the customer feel smart”

Let us begin by understanding and analyzing what Digital Marketing actually is. Digital Marketing is the usage and handling of the Internet, cell phone devices, social media, search engines, and other online portals or channels to reach consumers directly and instantly. Few marketing professionals mark digital marketing to be an entirely new full stream or endeavor that may require and need new ways of approaching potential customers and new ways of understanding how potential customers react compared to traditional or classic marketing ways. It focuses on a specific segment or pattern of the customer base and undergoes a two-way interactive process. Digital marketing is on new heights and involves search result ads, email ads, and promoted tweets – anything that involves marketing with customer comments, feedback, or a two-way interaction between the business association and customer can be considered as Digital Marketing.

Here are some advantages of Digital Marketing:

• Mass Reach - a website that invites you to search new markets and trade worldwide for only a small rate of investment.
• Minimal Cost - a well-planned and well-targeted digital marketing campaign can find the correct potential customers at much less cost than classic or old marketing methods.
• Traceable and Measurable Outcomes – measuring or monitoring your web marketing with web analytics and other internet metric tools and methods makes it easier to establish and create an effective campaign for your business. You can get detailed data about how consumers reach your website or respond to your advertising. Personalized - if your potential customer database is connected to your website, then whenever someone reaches the site, you can welcome them with targeted offers and discounts. The more they buy from you, the more you can filter your customer profile and market efficiently for them.
• Openness - by getting involved and engrossed with social media and planning it carefully, you can develop customer loyalty and make a reputation for being easy to engage with.
• Improved Conversion Rates - if you own a website, then your potential customers are only a few clicks far from getting a purchase. Unlike other traditional media which need people to get up and do a phone call, or move to a shop, digital marketing can be seamless, immediate, and smooth.

Together, all of these factors of digital marketing have the caliber to increase up to more sales.

Now that we have pondered upon some of the benefits of using Digital Marketing platforms and steps, to get clearer visibility as to how it will be the solution in the post-covid era, we will understand the channels or portals of digital marketing. 

Here are the Digital Marketing channels:

 Website Marketing 

A website is the main aspect of all digital marketing procedures. Alone, it is a very strong channel, but it’s also the source required to execute a variety of online marketing campaigns. A website should depict a brand, product, and service in a very crystal clear and memorable way. It should be quick, mobile-friendly, and effortless to use.

Pay-Per-Click (PPC) Advertising

PPC advertising allows marketers to reach Internet users on a wide range of digital platforms through paid advertisements. Marketers can decide PPC campaigns on Google, Bing, Linked In, Twitter, or Facebook and make their ads visible to people searching for few features related to the products or services. PPC campaigns can portion users based on their demographic characteristics and aspects (like by age or gender), or even focus on their particular concerns or location.

Content Marketing

Content marketing aims to target potential customers by using the most important tool of communication i.e., content. Content is usually posted on a website and then is boosted and promoted through social media, email marketing, SEO, or even PPC campaigns. The main feature of content marketing includes blogs, eBooks, online courses, infographics, podcasts, and webinars.

Email Marketing

Email marketing is one of the most efficient and powerful digital marketing strategies and channels. Many people are unable to understand the difference between email marketing with spam email messages, but it is not at all what email marketing is mainly about. Email marketing is the source to be in touch with your potential customers and targeted audience or the people interested in your brand, services, and products. Many digital marketers use all other digital marketing platforms to increase leads to their email lists and rankings and then, through email marketing, they develop customer acquisition funnels and loopholes to convert those leads into promising customers.

Social Media Marketing

The primary objective of a social media marketing strategy is brand awareness and promotion and creating social trust. As you understand the deeper concepts of social media marketing, you can use it to make leads or even as a direct sales channel and sources.

Affiliate Marketing

Affiliate marketing is one of the oldest and traditional types of marketing and the Internet has made new and different life to this old standby technique of marketing. With affiliate marketing, influencers promote and encourage other people’s products and receive a commission each time a sale is made or a lead is introduced. Many well-known brands and companies like Amazon have affiliate programs and procedures that pay out a huge number of dollars per month to the websites that sell their products and services.

Video Marketing

YouTube is the second most leading and famous search engine and a lot of users are converting to YouTube before they make a buying decision, to learn or understand something, read a review, or just to relax and have leisure. There are a large number of video marketing channels, including Facebook Videos, Instagram, and many more to use to run a video marketing campaign or procedure. Companies and brands discovered a good rate of success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

SMS Messaging

Companies and nonprofit organizations or brands also require SMS or text messages to give information about their new and latest promotions or providing opportunities to interested customers. Political candidates rushing for office or work also use SMS message campaigns to provide positive information about their own channels and platforms. As technology is refined and upgraded, many text-to-give campaigns also allow potential customers to directly pay or send via a simple text message.

We understand that the corona-virus pandemic is primarily a human tragedy and is a critical crisis that affects a large number of people. All we need to do is be extra careful and hope that the improper environment, which is full of diseases and hardships gets back to normal as early as possible.

The first and the foremost step towards changing the pace is to adapt to the new changes, as ‘Digital is the new Future!’

Therefore, we can conclude that, YES; Digital Marketing is the powerful answer and a proper solution in the post-covid era because observing the current financial situations, will be a pocket-friendly way to target your past, current, and future customers, also with many platforms and channels available, it is going to be very easy. It will also be risk-free, fast, and effective.

And you want to understand what the cherry on top is? All of this can be commenced at your house without compromising your comfort zone and most importantly your safety!