Saturday 17th December 2022
What is Google Trends and how to use it
With the rising searches on google, it is hard to keep track of the trends. Google Search is an online platform that allows learning how frequently specific keywords, subjects, and phrases have been searched for over a particular time period.
What is Google Trends ?
Google Trends is a useful website for searching trends. This feature displays how frequently a search phrase is entered into Google's search engine compared to the site's total search volume over a specified time period. Google Trends can be used to research comparative keywords and identify event-triggered surges in keyword search volume.
Google Trends offers keyword-related data such as search volume indexes and geographical information about search engine users.
How does it work?
You can start by browsing Google Trends and seeing what searches are currently trending, then diving into a topic for more information. Google Trends, for example, recently published data on trending searches related to Hurricane Irma, such as top relevant search phrases across the United States and top "how to" search queries in Florida.
How to use Google Trends?
You can insert a search word into the tool's search box at the top to see how search traffic for that term has changed over time and in different areas. Change the region, time frame, category or industry, and search type (web, news, commerce, or YouTube) to get more specific results.
Google search trends data can be beneficial to marketers. For example, if you own a seasonal business (such as a home and gardening supply store), you should increase your marketing efforts when relevant search terms are trending. Your cost per click in Google Ads will certainly be higher during surges in search activity, so make sure to allot more funding to your ads when your items or services are trending.
Google Trends data can be used for a variety of marketing objectives, including:
What is Google Trends ?
Google Trends is a useful website for searching trends. This feature displays how frequently a search phrase is entered into Google's search engine compared to the site's total search volume over a specified time period. Google Trends can be used to research comparative keywords and identify event-triggered surges in keyword search volume.
Google Trends offers keyword-related data such as search volume indexes and geographical information about search engine users.
How does it work?
You can start by browsing Google Trends and seeing what searches are currently trending, then diving into a topic for more information. Google Trends, for example, recently published data on trending searches related to Hurricane Irma, such as top relevant search phrases across the United States and top "how to" search queries in Florida.
How to use Google Trends?
You can insert a search word into the tool's search box at the top to see how search traffic for that term has changed over time and in different areas. Change the region, time frame, category or industry, and search type (web, news, commerce, or YouTube) to get more specific results.
Google search trends data can be beneficial to marketers. For example, if you own a seasonal business (such as a home and gardening supply store), you should increase your marketing efforts when relevant search terms are trending. Your cost per click in Google Ads will certainly be higher during surges in search activity, so make sure to allot more funding to your ads when your items or services are trending.
Google Trends data can be used for a variety of marketing objectives, including:
- In Paid Search: Data from Google Trends can be used to inform seasonal promotions, assisting with cost planning and inventory replenishment. Furthermore, you can use Google Trends to identify unrelated trending terms that should be designated as negative keywords so that a trending search does not significantly increase your prices.
- For SEO and Content Marketing: Learn what individuals in your target market are searching for by using Google Trends. Writing about current events can help boost traffic to your website.
- To inspire Ad Creative: Look through Google Trends to see what topics are currently attracting the public's attention. Using a trendy topic (such as a hot new type of music or dance) in your marketing initiatives, whether it's an email blast, a Facebook ad, or a radio broadcast, can enhance the engagement of your ads.
