TIPS TO INCREASE BRAND ENGAGEMENT ON INSTAGRAM IN 2022

Do you want to increase your Instagram engagement in 2022 and are unsure about the strategies that help you do so? This blog will help you understand every tried and tested way to increase your Instagram engagement in 2022. Some of these easy and relevant tips and tricks will surely boost your Instagram Engagement to another level;

TIP 1: Instagram Stories Stickers

Instagram stories stickers are a fresh and beautiful way to engage your followers on Instagram. They are creative pieces of emoticons that are attractive to engage with you, which, in turn, helps create a loyal following that feels connected to your brand. On stories, there are a variety of easy, quick, and creative stickers to use like polls, questions, countdowns, quizzes, and emoji sliders, to name a few. 

TIP 2: Create and Share Relevant Memes

Memes are the pathway to every user's heart. These simple little messages are funny, creative, and relatable. And in 2022, relevant content is what everyone wants. We can consider that every Instagram user wants to feel words' essence through visuals and audio. It can happen with a perfect meme at perfect timings. It will motivate your audience to like, comment, and share your post with their friends. Your industry, business, or niche becomes regardless with a funny meme on your Instagram account.  

TIP 3: Make Saveable Graphics

Every piece of content, quotes, graphics, and repurposed tweets are easily available on Instagram – and they're the optimum source for driving engagement to the potential customers. It is also observed that Instagram operators highly enjoy sharing quotes on their stories — especially if they're both inspirational, relatable, and aesthetically pleasing. In addition, an all-new trend is repurposing the regular tweets into Instagram feed posts as people find them attractive. Therefore, saveable content and graphics touch another level of engagement and popularity on Instagram. Ironic, but true.

TIP 4: Share Meaningful Information in Carousel Posts 

Carousel posts are an engagement gold mine in the coming year. It can help you share up to 10 pictures, videos, and text graphics with your target audience in just one post. Be it any content, sharing educational content, brand ad products, or supporting a social cause, carousel posts are a hub of information that offers a huge amount of knowledgeable, valuable, and meaningful data and information that can help drive sales, sales, and shares.

As we think about the concept, it is a hub of engaging your customer as every slide in your carousel post is a golden chance to drive engagement – it's a 10-in-1 kind of amazing platform on social media.

Tip 5: Include Call to Actions in Your Captions

Call to action (CTAs) ever since has been of great significance. It has continued to stand the test of time. Including a CTA, especially a clear and direct question, in your caption is a sure-shot gesture to get more and more Instagram engagement: All you need to remember is to ask a genuine and meaningful question. Asking irrelevant or meaningless questions is a big no-no. Instead, one should be very innovative and creative with their questions.

Another important way to drive traffic towards your website or engage your audience towards you through CTAs is by encouraging your potential audience to click the link to your Instagram bio or webpage. 

Thankfully, you're now good to include direct links in your Instagram feed post captions; using a link in bio, too, is again a big and effective way to combat this.

When your users or followers click the link to your bio, they'll be easily accessible to tap on any image or button and be given way straight to the links you've added. It can be a boom for tour businesses as your landing page could be for a product launch, product description, a blog post, your YouTube channel, and so much more. 

TIP 6: Host an Enticing Giveaway

Everyone loves free stuff. We don't make the rules.

And with this knowledge, it only makes sense to include giveaways in your Instagram strategy. But not just any giveaway. In 2022, giveaways need to be intentional, enticing to your existing and target audience, and authentic to your brand. Whether it's a product, service, or experience, with the right prize up for grabs, you'll be racking up the engagement. 

If the goal for your giveaway is to increase engagement, the tag/follow/share entry requirement format may be best.  It's a straightforward and clear way to gain tons of engagement on a single post.

TIP 7: Collab on Your Instagram Reels

Instagram Collab is one of the most trendy and fresh ways to boost engagement on Instagram — especially on Reels.

The feature helps you invite anyone you wish to collaborate on a Feed post or Reel to share the relevant content with their followers on their user page.

It clearly explains that you can co-author your content with a collaborated Instagram user, and the post will bang on both of your profiles. It is a great way where you'll be able to share and enhance your views, likes, and comments – allowing you or your business to leverage and engage with each other's communities

TIP 8: Use Relevant Hashtags

Hashtags are those tiny little benefits on Instagram that can drive amazingly outstanding traffic to your webpage. Instagram's, first and foremost, reach tactic is still very beneficial for engagement and traffic attraction. It helps in greater reach, typically equal to higher engagement levels. Without a single doubt, hashtags should be part of your strategy to engage your target audience. 

TIP 9. Add a link to Instagram Stories

Adding a link to your Instagram stories was earlier limited for accounts with a fanbase bigger than 10K followers.

Now, with one of Instagram's latest updates coming over, it has marked a breakthrough for brands below any particular number of followers can also dream of interlinking their stories.

This amazing feature is helpful and can be used to increase your website's traffic and your engagement on Instagram as well, needless to mention that. 

TIP 10. Go live

With the advancement in the digital world and many people having no fear of representing themselves online, this trend is paving the way hard in 2022. As a result, video content has increased massively and achieved popularity on all important social networks. And Instagram is no exception.

Therefore, if you're looking for methods to increase engagement on Instagram, you must understand the importance of introducing videos in your content mix for Instagram. It helps to increase the trust of your customers for your brand too.

Another important factor to be considered is that nowadays, more than ever, people are focused on-time efficiency, and videos are a commendable way of delivering your brand's messages in a more condensed timeframe.

Final thoughts

In the blog, we can develop tried and tested ideas that will impact your Instagram engagement in 2022 to another level. For example, suppose you want to maximize your engagement on Instagram. In that case, you have to take your Instagram account to the greater and more strategic level, spend a lot of time defining your goals clearly, create your Instagram content calendar and put all your creativity in there.

These tips for an Instagram engagement will surely increase and boost your contribution and improvement of your performance in the specific areas, but there are plenty of other things you have to keep in mind. Posting at critical and engaging times, using user-generated content, posting quizzes contests, writing big and relevant captions, and many more are other great techniques you can go for to increase Instagram engagement.