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14 Must have Digital Marketing Tools to help you Grow
Saturday 14th January 2023
By Diginfo

14 Must have Digital Marketing Tools to help you Grow

With the evolution of time and technology, sectors like Marketing are also heading towards digitalization. Companies today rely on digital marketing techniques for their brand's marketing digitally. Digitalization Marketing or Digital Marketing is about creating an online presence with the help of platforms across the internet. But what are these digital marketing tools? These are solid tech stack that promotes growth and prevents you from wasting time on tiresome chores. On the other hand, failing to use current marketing methods may cause your company to fall behind its competitors.  At this point, you must be wondering how to execute digital marketing for your brand. Plenty of digital tools for marketing are available to help you with your day-to-day needs.

Digital marketing tools by strategy

Here's our compiled list of tools for digital marketing that can help you achieve your objectives, including a few free and premium platforms with a low budget. This list can be the cornerstone of robust digital marketing strategies, whether it's for managing customer relationships, identifying great leads, or discovering new marketing opportunities. To begin, look through the categories listed below:
  • Social media marketing tools
  • Email marketing tools
  • SEO (search engine optimization) tools
  • Conversion optimization tools
  • Lead enrichment tools
  • Landing page and lead capture tools
  • Graphic creation tools

Social media marketing tools

We've seen how social media has become a top strategy for digital marketing in companies today. Social media is a great medium to nurture leads and create business relationships. It is also great for getting essential data about what your customers want. Trying to manage all the dynamic parts of social media "personally" is a prescription for exhaustion. Consider how dedicated software can help you generate more valuable content and use social media to achieve your long-term business objectives.

  • Sprout Social - 

  Sprout Social is the ultimate command center for any company trying to turn its social presence into desired outcomes. As a social media management tool, Sprout assists businesses in centralizing their content calendar and assets. This enables you to post and schedule your content across numerous platforms perfectly timed to coincide with your customer engagement. In addition to social media management tools, Sprout makes it simple to collaborate with colleagues and consumers. Their Smart Inbox gives you a birds-eye perspective of your social messages, allowing you to answer carefully and quickly. Sprout detects your top-performing articles and the success of your social media campaigns, so optimizing the performance of your content doesn't have to be a guessing game. When combined with sophisticated social listening features, you can discover trends, hashtags, and opportunities to engage with new customers.

  • Loomly's -

  Loomly's "brand success platform" is a tool designed for smaller social media teams wanting to plan and collaborate on content. Built-in calendars, deadlines, and processes make scheduling and brainstorming material easy.  Loomly also curates fresh content ideas for users based on hot themes and Twitter conversations. The simple, no-frills UI is simple to use and appealing to users who are not necessarily tech-savvy. The platform's low-cost appeals to single entrepreneurs, small enterprises, and freelance digital marketers wishing to manage social presence.

Email marketing tools

Email is undoubtedly the most implemented marketing digital tool for today's businesses. As a result, email ideas are an essential component of Internet marketing tools for both large and small enterprises. Here are our top two email marketing tools to break down your customer data and put many of your marketing operations on autopilot, from list-building and boosting deliverability to creating great offer campaigns.  

  • HubSpot - 

  HubSpot, known for its CRM and inbound marketing tools, also released an email marketing product. HubSpot Email Marketing is simple to use, has high deliverability, and is natively linked with all other HubSpot products, including the free-forever CRM and hundreds of other popular tools for digital marketers.  The tool features a Free Plan that includes up to 2,000 email sends per month, contact lists, a drag-and-drop email builder, and ready-made templates to get you started immediately.  

  • SendGrid - 

  SendGrid offers a complete suite of email marketing services, most of which are simple to use for both new and experienced email marketers. The platform, for example, offers flexible design possibilities via visual, drag-and-drop editing, coding, or a combination of the two.  SendGrid also includes detailed deliverability and performance statistics. These statistics inform digital marketers about which messages are performing well and which require improvement. We know there are more email marketing options than we can count. However, the forever-free plan for new companies and variable pricing that adapts to your needs as your list grows are important advantages of SendGrid.

SEO (search engine optimization) tools

As the digital market gets competitive, anything businesses can do to improve their search visibility is a bonus. Although SEO can be intimidating, especially for new firms, there are numerous online marketing tools available to assist you in identifying search prospects and optimizing your current search engine ranking.

  • Ahrefs - 

  When brainstorming keyword ideas and ranking prospects, Ahrefs is the gold standard. Ahrefs is an excellent tool for conducting competitive analysis and ensuring your existing content is search engine friendly.  The site explorer feature of the platform allows you to examine any URL's top organic keywords while also evaluating how much traffic a rival obtains for any particular search phrase. You can also uncover a site's top-performing content and backlink sources.

  • SEMrush - 

  SEMrush, is another essential SEO tool, allowing you to watch the position of your priority keywords and explore new terms to rank for. The tool's breakdown of keyword suggestions, difficulty, and variations helps generate content ideas and analyze search intent.

Conversion optimization tools

The tiniest tweaks can make the most significant difference in encouraging user conversions on-site. Simply changing the color of your call-to-action button can mean the difference between a free trial sign-up and a bounce. Among the digital marketing tools in your arsenal, conversion optimization software can help you identify low-hanging fruit for revenue growth.

  • Unbounce - 

  Unbounce is a fantastic tool for swiftly creating, testing, and deploying new landing pages. Built-in A/B testing and variation analytics can tell you which creatives, calls-to-action, and other page elements are compelling (and which aren't).  Even if you're not a designer, you can utilize Unbounce's tried-and-true landing page templates as a starting point and then customize them to match your needs. The platform's analytics show you which landing page variants are doing the best.

  • Optimizely - 

  Optimizely, which focuses on landing page experiments, combines tools for visual design and audience targeting to allow you to perform tests on different parts of your audience swiftly. Fine-tuning your site for performance can be something other than a significant job with a no-code platform that allows you to test significant and little changes to your pages.

Lead enrichment tools

Lead enrichment solutions are especially effective for B2B marketing and boost your prospecting and online marketing efforts by providing a more comprehensive view of your traffic. Most internet users fail to submit sufficient data after leaving your site. Digital Marketing Software can help you better analyze your leads and highlight critical information to contact them once they've expressed interest.

  • Clearbit - 

  Clearbit develops an up-to-date profile of your prospects using 100+ sources, including Salesforce and extra marketing platform data, to help your outreach efforts go more effectively. Among the information acquired are a company, role, and firm size, to mention a few.  Rather than digging for specifics or relying on obsolete information, the platform refreshes itself every 30 days to ensure that your data is always up to date. This helps you to prospect with confidence while also saving time.

  • Datanyze - 

  Datanyze, like Clearbit, discovers critical contact information about your on-site leads to help you fill up your digital leads. The technology is also excellent for prospecting on LinkedIn, as it pulls social data on decision-makers.

Landing page and lead capture tools

As our attention spans shorten, we must make a concerted effort to entice visitors once they arrive on-site. Lead capture marketing tools ensure that your traffic does not go to waste and that visitors are more likely to take action. When done correctly, the ultimate result is increased leads and conversions.

  • OptiMonk - 

  OptiMonk's software enables businesses to capture customers' attention and keep them from leaving by displaying customized pop-ups. The platform's behavior-based targeting ensures that your pop-ups don't have to be disruptive, emphasizing lead acquisition and exit intent messaging. The advantage of OptiMonk is that it is well-known for its ease of use.  Brands can adapt their messaging based on pop-ups that have been proven effective, thanks to a plethora of templates with established average click-through rates.

  •  Typeform - 

  Typeform is a slick solution for marketers that want to develop visually appealing, minimalist forms. Typeform's intake forms, unlike more standard pop-ups, are genuinely stylish and don't feel like advertisements at all. The platform's basic editor, straightforward embeds, and the option to build quizzes and interactive forms are valuable extras.

Graphic creation tools

Visuals and Graphics are the foundation of social marketing and branding in general. If you don't have a budget for a designer or run a do-it-yourself firm, digital marketing tools like Canva have become popular for creating eye-catching pictures. However, there are a few other graphic design tools to consider for fresh ideas.

  • Creatopy (previously Bannersnack) - 

  Creatopy is a graphic design tool similar to Canva, except it highlights certain aspects specialized to marketers. For example, the platform's design sets and brand kits enable you to collaborate with other marketers while keeping your brand creatives organized. This is especially helpful for agencies that manage several customers or social media accounts. Meanwhile, the ability to change the same design in numerous forms (for example, desktop banner versus mobile) with a single click saves significant time.

  • Visme - 

  The Visme platform is mainly used for presentations and data visualization. Aside from graphic design, the platform allows you to access data from various sources (such as spreadsheets) to make presentation preparation a breeze. Visme is excellent for anyone who routinely publishes research on platforms like Twitter or LinkedIn because infographics and new data are among the most-shared sorts of material on social media. These were our top 14 recommendations for various categories of Digital Marketing. Stay connected with us to understand how you can utilize digital marketing for your business.   

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