LOGO DESIGN TIPS

It is important to create an innovative and heart-warming logo design for your brand or business to increase your brand reputation. So, whenever you think of changing or creating your logo, you need to be careful in picking up innovative and attractive methods for your brand. Exploring more options and opinions are common and useful means of deciding a good logo for your brand and business. A brand-new direction for your brand or a logo designing is crucial for your business awareness and brand reputation. It is also necessary to ask few questions before starting the logo design for your brand and business. These questions are: what makes a good logo design? How do you make a logo to capture the essence and aroma of your products and services, individuals or brand?

Once you get the answers to these questions, you can start planning your logo design. 

For more information about a good logo, read the blog: what makes a good logo?

It is also important to understand that your logo and brand are not the same but co-related. Your brand is the experience and opinion that the audience has of your company. Branding or promoting are the actions taken to develop and popularise your brand (strategy) in front of the audience and the potential customers to create an impact of trust and liability towards your brand. A logo is a brand identity and is the tangible expressions of your brand. It defines your brand and creates an impression of recognition among the customers or the target audience.

Your brand recognition and logo are necessary for your brand and business because it communicates and shows case ownership, quality, and values. This sign depicts the objectives and quality of your brand. It's imprinted on your services, bill books, products, your business card, website, social media, and most importantly, in the minds of your potential audience.

Your brand logo is your first impression in the eyes of your customer. It is one of the first interactions audience have with your brand, and it's your opportunity to make a trustworthy and memorable first impression, define the quality services you deliver, and visually express your purpose.

Some important tips to keep in mind before creating a logo for your brand: -

Great and beautiful logo design with innovative motive and meaning surely needs a fusion of design skills, creative mind and skilful implication. A well-designed and well-planned logo with a meaningful approach develops trust and make your audience attracted to your brand and its products and services. It defines your potential customers about who you are, what you do, and how you help them. It describes your brand, mission, and goals to your target audience and potential customers with no prior knowledge or experience with your brand or business. A logo develops trust and reliability among the customers for your brand. It is the pillar of your brand and business. 

Following are a few steps and tips to design a beautiful, meaningful and innovative logo for your brand: -

Understand the goal of logo branding and promoting your business are not easy. It isn't easy to create a logo that is attractive and meaningful. Therefore, it is important to understand your brand's mission to promote your business through the logo. A logo should describe the soul of your business and promote your brand reputation among the customers and the target audience.

As mentioned above, your logo is the first impression of your brand, and thus, it will have a huge impact on your brand and business reputation. In addition, it provides relevant information and data to your potential customers about your brand, products and services and let them know if it's correct for them or not.

Therefore, developing a brand logo that defines a strong foundation and is meant for the audience is necessary. It should define your brand's motto, goals, and objectives to attract the target audience and potential clients towards them. A great, professional logo design has the calibre to transmit the message about what you stand for and make a remarkable first impression and help you stand out from the competition.

• Describe your brand identity

Your logo is a messenger to your clients and customers. It shows and reveals your brand's identity and personality. And to do that, you must first understand the core of your own business and brand. One must understand the basics of their existence to decide the logo. Once you have an in-depth idea of what makes you unique and what your brand is all about, its basics and core, the reason for its existence and why do you want to promote it, it will be much simpler for you to make design choices that complement and complete your brand identity.

Following is some of the questions you must answer to yourself to get to the core and depth of your brand identity:

·       Why did you initiate your brand or business?

·       What is the motto, vision, mission, and values necessary to you as a company or an association?

·       What is your brand USP's and uniqueness that differentiates you from your competitors?

·       What makes you unique and better than others?

·       If you could define your brand and business in three words, what would they be?

·       What are the three words you would want your clients and audience to adopt for describing your brand?

• Make it simple, meaningful and relevant.

A logo defines your brand. Thus, it is important to make it simple, unique, meaningful and relevant. It is the main description of your brand. Its shape to its colour to its typeface can make an image and a perception about your business in the audience's mind that cannot erase. That is why you must pay attention to each aspect of your brand logo. The irrelevant or meaningless logo is of no use, even if it is beautiful or attractive for the audience. A logo should be related to your brand identity.

An example of a relevant, meaningful and simple logo is Amazon's logo. The arrow pointing from "a" to "z" clearly explains to us that you can get a complete range of products and services at Amazon in its online store. 

• Colour combinations

You would be astonished to know that every colour has a meaning. It is physiologically proven that colours have certain emotional values and connections attached to them. Therefore, every colour speaks its language.

Colour has a different way of speaking. Thus, deciding on a colour for your brand needs to be a crucial decision. You cannot select any colour just because you like it. The colour needs to justify your brand, your products and your services. Colour combinations play an important role in describing a brand's message. 

For example, red is a symbol of being passionate, aggressive or energetic. So, if you take red as the main colour in your brand logo, it will deliver the message of the brand being vigorous or full of passion. It clearly defines that your target audience and potential customers will be young customers. 

Conclusion

To make an innovative and creative logo design, you need to ensure that you know your brand well. It is important to understand your brand's meaning and why you want it to sustain itself in the market. You also need to understand the values and mission of your brand, its products and its services. The logo should be as simple as possible to make it easier for audiences to understand and should be a different and unique design that conveys a brand message. You must also be careful while using fonts and colours and must be specific about enhancing the brand personality.