DIGITAL MARKETING: NEED OF THE HOUR

The number of internet users in India is touching a whopping 700 million mark, as per IMAI.

 The number isn’t going to decrease any time soon, and will only continue to expand. So, for a business owner, it should be clear that digital marketing is a fruit, ripe for picking. If the information given above doesn’t attract you, then the next one surely will. Researchers state that the number of internet users in India will pass the seven hundred million mark in the next year. With such a humongous number in place, opportunities will rise undoubtedly. Marketing via digital means will be the need of the hour for businesses in India.

With these giant numbers in place, no doubt the opportunities associated with digital promotion and marketing are huge and businesses are increasingly acknowledging this fact. 

Let’s dive in a bit deeper to highlight the potential of Digital Marketing.

We now live in an age where we do not shop in the stores as much as we shop through online apps. We have various applications to order different kinds of foods, products, groceries, accessories and the list goes on. However, it keeps surprising us when we realize that how much it has changed every corner of our day-to-day lives.

Meeting the increasing demands is a difficult task for businesses and that's when the power of digital marketing services comes into the picture.

Digital Marketing is a tool that allows manufacturers, retailers, and service providers to reach a larger audience and serve them more effectively. In the modern age of computers, laptops, smartphones & tablets, communication has been altered to a new level. As a result, marketers can promote their business online. With the help of new technologies, search engine optimization (SEO) techniques, marketers can understand the nature of the audience and what their demands are. 

Digital Marketing has become such an integral part of today’s business that there is a visible hike in the number of SEO service providers which assist you in branding & marketing in the industry. In the last few years, the market segment has become very competitive and, thus it is a good bet to always employ a well-known & accomplished company to give your business the fame it deserves.

The fact is that digital allows growing business more efficiently than any other traditional media. Nowadays, businesses need to be cost-effective and it is here that digital plays a key role through personalization, efficient tracking, monitoring, and analytics.

Here’s the answer to the question of ‘Why Digital Marketing:

1.   Extensive reach: An innovative product does create a buzz in the market with its arrival. However, only a class-apart entrepreneurial marketing strategy can create the real potential of a business. An SEO Agency proves to be the shot in the arm when it is about building a brand from scratch. An all-encompassing digital marketing initiative includes email marketing, social media campaigns, as well as ads on mobile. You know how much of an impact the advent of the smartphone had in India. A massive group of consumers relies heavily on the internet and smartphones for purchasing products.

2.   Low expenditures for operating: India is the home of a significant number of small and medium enterprises. As a result, budget constraints have always been an issue. Things start to appear difficult when it comes to deploying aggressive marketing approaches. With an effectively targeted and properly planned campaign from SEO Agencies, you will incur much lower costs than traditional marketing.

3.   Highly traceable: The measurement of the effectiveness and accuracy of conventional marketing is a daunting task. On the other hand, you can track digital marketing strategies with web analytics solutions and other internet-based tools. You can also seek the support of Diginfo - the best Digital Marketing company in India. The means will feed you comprehensive information regarding the behavior of customers. After all, you need to know what the customer does after seeing your advertisement. Since you have this visibility, you can make quick amendments to the strategies to get better results.

4.   Perfectly customizable: You must notify your customers with customized, targeted offers based on their purchasing behavior. While it won’t increase your revenue, it can win the heart of the client. Digital Marketing Agencies not only gain you clients but also aid you in retaining them. The loyal customers are the ones who keep your business alive. With time the number of consumers will increase. When that happens, you can filter and change your marketing strategy.

5.   Conversion rates go high: There is coherence in digital marketing where customers can finish their purchases with a few clicks. This ease-of-use leads to higher conversion rates. Traditional marketing doesn’t bring in this benefit because they involve multiple steps. The customers of today are as busy as the business owners so that they won’t wait.

6.   Government is backing it up: Yes, the current Indian government is trying to introduce digitalization to the people. It is the effort of the ruling party to transform the entire ecosystem of India’s information technology. It is a vision that is going to change India in every way. It is also going to alter the way Indian business owners provide products and services. So, by turning towards digital marketing, you’re going to help the nation.

To get the most out of your digital marketing efforts there is a lot to learn. Each channel usually requires its specialist, from search engine marketing to social media, each channel requires a pro to get the best bang for your buck. However, a grass-roots social media marketing strategy is a great place to start. Have a look at digital marketing ideas for some inspiration.

Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty. 

Embrace the changes

REMEMBER…There was a time when you consulted your neighbors whenever you tried a new recipe. Today, you resort to the best video tube available on the internet! Since the change seeped down to the grass-root levels, you can’t choose to ignore it any longer. You already know how beneficial it can be for you. You can provide your services or sell your products with much more ease thanks to the internet.

Therefore, you have to embrace the changes because digital marketing in India is the need of the hour.