TIPS TO INCREASE YOUR CONVERSION RATE

Surviving in the market is difficult. A brand and business need to figure out various aspects to grow their branches in the market. Conversion rate optimization is one of the major aspects needed to boost your business in the market.

Making a sustainable and stable business depends on conversion rate optimization (CRO). As the name suggests, it is the factor that transforms or converts the visitors into subscribers and subscribers into potential customers – and that is what is needed to boost your business.

Promoting your business and doing marketing increases the chances of conversion rate optimization. Implementing and optimizing CRO tips and techniques is one of the most effective things for your brand. It builds up the marketing and sales funnel and streamline the path to your "buy" button. 

Conversion rate optimization (CRO) is the methodology of raising the rate of website potential customers and target audience — by various means like filling out a form, becoming customers, or otherwise. The CRO methodology is mainly about understanding how users move through your website, what things they perform, and what's stopping them from achieving your goals.

Following is 10 CRO practices that your business must adopt to get optimum results: 

Try the A/B test, then the A/B test again. Human beings are unpredictable, and there is no scope for a fixed formula. Therefore, it is important to try and try your assumptions related to the products and services of your brand to figure out what the customer wants. This marketing technique helps you to understand the mind of the customer and their expectation of you. And eventually guide you to quickly be able to see what copy, colours, placement, and message boost the maximum conversions.

• Develop trust and security in the mind of the customers.

It is an impactful method for your sales promotion. When a buyer is approaching you, you must understand the mindset of the customers. Online shopping is new in the Indian market for many customers. One may have trust issues. You need to understand the concerns of the potential customers and make them feel secure and safe with you. Answer all the doubts that your customer can ask on your web page and develop trust through your exchange and return policies. Customers can trust you only when they know that their money is going in safe hands and is not wasted. If they are unsatisfied with your service or products, they must feel secure to satisfy their expectations. You can add a trust badge to show that you take security as your major concern. Secure payments and transactions can only lead you to convert the audience into your customers. 

• Minimize loading time

It is an important and crucial thing to be done carefully. Customers prefer easy and fast going websites. They do not have time to sit and load your page. It annoys them and makes them feel that they should shift their angle to another fast and quick website. Therefore, it is necessary to make the customers and audience comfortable and lessen their time-wastage. Every second is important and crucial for your business, and this can change your potential customer's shopping pattern. Once the customer is annoyed with your website, there are very few chances of them returning to your website and shop from you. To upgrade and minimize your loading time, firstly, you should test your website on your computers and mobile phones. Ensure your images and files are small and not big as they affect your loading page's speed to a certain extent. You can also ask for technical help if the issue continues. 

• Channelize your FAQ page

If you are a customer, it is important to know what is happening on the webpage that you are using. You might feel eager to ask questions, queries, doubts and also give feedback about your purchase. Similarly, your customers also want to give you suggestions and ask questions. Thus, it is important to use customer feedback and your customer support data to shape your FAQs. Answer the queries often asked to keep your audience and potential customers attracted and clear about you and advance your buying. 

• Return, exchange, and replace policy

Return policies and exchange policies are very helpful and supportive of your brand. Forget about the trouble and the lengthy process. Accept your customers like your family and make them feel comfortable with your website and brand. Once they develop trust, they will go nowhere. They will always prefer your website over any other website for sure. Thus, it is necessary to give the option of money-back, returns, and exchange to develop trust and security in their mind, eventually leading to conversions and an increase in your sales.  

• The new trend of the live chat widget 

To understand your target audience or potential customers' issues, queries, and doubts, you need to connect with them. Thus, a new trend of adding a live chat widget is ruling the market. Now, you can directly link and understand the questions and queries of your customers. It is beneficial for both: the customers and the brand owners. It also develops a sense of trust and security among potential customers and increases your sales.

• Discounts and coupons always work.

Sales promotions and discount offers are inter-related since the start of the time. It is an impactful way to attract your potential customers and target audience to visit your website and purchase from your site rather than your competitors. Avail now, offer for a limited period only, etc., are some examples of increasing your business and market. It will increase a sense of emergency and urgency among the customers. You can also discount the pending or previous stock to make space for new items. A common method of frequently giving discounts and coupons is to increase your rate list and then offer coupons or discounts. That way, the customer starts feeling special to avail the discount and get a benefited deal.

• Market your benefits rather than product features.

Highlighting and mentioning the benefits you offer than the product or service feature is an impactful way of increasing the market and potential audience. For example, discounts, coupons, etc., enhances the scope of more shopping from your website rather than just describing your product's details and features. Try this and get optimum results for your brand. Targeting why your customer will appreciate the purchase and letting go of the details about the products (which your customers already know to some extend) can benefit you to a new level. An innovative and creative blog can also be helpful in this case to mention the advantages of your product purchase.

• Pop-ups: annoying but rewarding

Although pop-ups are a bit annoying and an effective way to boost your sale and market your business online, they can increase your sale chances up to 40% and are crazy effective means to be rewarded with maximum purchases from your website.  

• Limited or urgent stock benefit.

As mentioned, sales and promotions with a fixed date can increase buying and make the audience sense of urgency to buy now. The tag of limited stock or urgency on your product display webpage can also be an effective method to purchase your product. This rush can be a great help for your brand and business to increase purchases.