Wednesday 7th June 2023
Blog Writing in the Age of AI: Mastering Blog Writing for Organic Ranking and Traffic Generation
You must've heard about the new frenzy as of late and the scares it gives all the writers about taking over their jobs. There's no way around it; AI (Artificial Intelligence) is a new way ahead, and all writers need to incorporate AI tools and upgraded technology into their work to enhance efficiency, quality and results. AI cannot take over the authenticity of humanly written content however leveraging AI ethically and correctly can give you optimum results. Blogs/Articles are vital for building a solid connection with customers, generating leads and reaching business goals. Every business that operates online relies on writing articles. Every day, more and more companies rely on organic traffic, and organic ranking has led to the challenge of keeping up with the content demand. Companies need original and plag free content to maintain their search engine ranking and generate organic growth at a steady pace. To do so, the demand for skilled and experienced bloggers is rising. However, the recent introduction of AI tools like Chat GPT, Copy.ai and more have made it easy for several small businesses to write articles and blogs. While some may find this as a threat to human writers, it's essential to recognize the potential of AI tools as a complement to human creativity and expertise. This blog talks about ways in which you can leverage AI tools to generate authentic plag-free content to make your blogs rank on Google. By incorporating AI into your writing process, you can enhance your efficiency, increase organic traffic, and achieve your content marketing goals.Understanding AI Tools for Blog Writing
AI is the replica of human intelligence processes using machines, specifically computer systems. In essence, AI writing software aims to replicate the writing style of human writers using complex algorithms and computerized methods. The software is designed to generate textual content based on user-provided prompts.
This technology has gained significant attention in the writing community due to its ability to produce large volumes of text within seconds, which would typically take human writers hours to complete.
However, it is important to note that while AI-generated content can be impressive in speed, its accuracy and quality may vary. Having experimented with various AI writing tools, we must acknowledge the remarkable output that different software can produce.
AI writing tools have the potential to fulfil a wide range of tasks with specific objectives. It's important to note that AI writing tools can assist in these areas, but the results may vary in quality and accuracy. These tasks include:
- Generating introductory and concluding paragraphs for blog posts.
- Providing a list of blog topics for writing inspiration.
- Creating various headings and titles for blog posts.
- Summarize the main points of a blog, article, or section to enhance comprehension.
- Generating product descriptions for e-commerce stores.
- Composing complete pieces such as blog posts, articles, essays, poems, and even songs.
- Analyzing the tone of a text to determine if it is professional, casual, humorous, or sombre.
- Crafting landing pages for websites.
- Writing social media posts to promote content, ideas, and opinions.
- Generating ideas for videos, podcast episodes, and other types of content.
- Brainstorming ideas for content marketing strategies.
- Writing persuasive ad copy.
- Responding to questions, although the answers may not always be factually accurate.
- Simplifying complex concepts or enriching generic content with sophisticated vocabulary.
Keyword Research and Optimization
AI can analyze vast amounts of data and generate quality insights which would take hours or even days for an SEO Specialist to complete manually. While you focus on developing unique strategies for your business goals, AI assists you in compiling a long list of keywords, backlink resources and more. Here's how you can utilize different AI tools in your keyword research and optimization to get a better ranking on Google.- Brainstorming keywords with ChatGPT: The first step in your keyword research is to generate a list of queries and keywords most relevant to your business. ChatGPT will help you compile a list of keywords specific to your business niche simply by prompting brief descriptions about the company, service or product.
- Keyword Research with SEMrush: After the compilation of potential keywords, you can analyze them with the help of SEMrush. It is a tool designed to identify keyword difficulty, search volume and other necessary keyword metrics. This tool shows all the relevant data related to every keyword and helps you determine which keyword is worth targeting.
- Keyword Selection: There are mainly two categories that play an essential role in keyword selection: search volume and keyword difficulty. The keywords with the highest search volume and lowest difficulty are the best for your business as they can draw more traffic to the website, ultimately maximizing your chances of ranking higher on search engines.
- Generating Keyword Variations with GPT: After you have identified the best keywords for your business, you can create keyword variations with the help of ChatGPT. Doing so will help you reach a broader range of search queries, enhance your content visibility, and improve your rank on Google. Note that a wide range of keywords in your content can help boost your rank for numerous queries.
- Keyword Selection: There are mainly two categories that play an essential role in keyword selection: search volume and keyword difficulty. The highest search volume and lowest difficulty are the best keywords for your business as they can draw more traffic to the website, ultimately increasing your possibility of ranking higher on search engines.
- Generating Keyword Variations with GPT: After you have compiled the best keywords for your business, you can create keyword variations with the help of ChatGPT. By Doing this will help you reach a broader range of search queries, enhance your content visibility, and improve your rank on Google. Note that a wide range of keywords in your content can help boost your rank for numerous queries.
How Articles are written with AI Tools?
Now that you understand what ai tools are, how can you do keyword research with ai tools. It's time to explore how to write a blog using AI. Here's a complete guide on how to write a blog that ranks high on Google:- Research keywords: Before you start writing, it's essential that your keyword research is accurate and that people use these keywords to search for information on your topic.
- Create article ideas: You can brainstorm using an AI writing tool like ChatGPT, Bard, Perplexity, etc. As per the list of keywords, you can start developing article ideas.
- Generate an outline: Once you have an article idea, creating an outline is helpful. This way, you can sort your thoughts and ensure your article is well-structured.
- Write the post: Now it's time to start writing! Ensure to use the keywords that you researched throughout your article. You can also use videos, images, and other multimedia to make your blog more engaging.
- Refine and optimize the post: Once you have a draft of your article, take some time to refine it by editing for grammar and spelling, adding links to other relevant articles, and optimizing your images.
- Publish and promote: Once you're happy with your article, it's time to publish it! You can also promote your article by sharing it on social media, your newsletter, or other websites.
- Write more blogs: The more content you write, the better the chance to rank high on Google and maintain it.
