Blog Details

14 Best Free SEO Tools That Are 100% Free?
Tuesday 24th January 2023
By Diginfo

14 Best Free SEO Tools That Are 100% Free?

SEO (search engine optimization) is optimizing your website to appear higher in search engines like Google. If your site is ranked lower than you'd want, it's time to reconsider your SEO strategy. Tools for SEO, both old and new, make it easier for site owners to figure out what they need to do to stay on top. If you want to get started with SEO or improve your results, here are 14 excellent free SEO tools you should use.

What are SEO Tools?

Tools of SEO, like basic tools, each serve a specialized purpose. SEO tools provide statistics and warnings regarding your website's general health and success. They assist in identifying areas of opportunity and limitations or concerns that may be preventing you from ranking and obtaining awareness in the SERPs. There are SEO tools available to assist you with the following:
  • Analytics
  • Keyword Research
  • Links
  • Local SEO
  • Mobile SEO
  • On-page SEO
  • Research
  • Rank Checking
  • Site Speed
  • WordPress SEO
SEO tools are beneficial, but you must understand how to utilize them to get the most out of them. Here’s a list of 14 free SEO tools which can help you with your website SEO.

  • Google Analytics

Google Analytics is a free SEO tool that every website owner should have. It delivers detailed traffic analysis and page visit data segmented by geographies, devices, and other factors. You may use Google Analytics to add customized UTM tracking codes to track traffic sources and obtain more specific data to optimize and check the website rank. With the new Google Analytics 4, you can obtain more insights and AI-powered predictions that can send you warnings about data trends, such as growing demand for a product you offer, allowing you to plan accordingly.

  • Google Data Studio

Google Data Studio is a free dashboard creation tool that allows you to create visually appealing, customizable, interactive, and responsive dashboards. Panels may be built from templates, the most diversified graphs, maps, and tables can be used, your brand identity can be applied, and other resources can be used to create user-friendly SEO reports. Google Data Studio is a Business Intelligence (BI) application that helps businesses transform raw data into valuable insights. Google Data Studio collects measurements and indications that help decision and strategy-making through data visualization, allowing enterprises to take fewer risks and achieve their objectives.

  • Keyword Planner

Google Keyword Planner assists you in finding keywords for your search campaigns or advertisements. You can use this free tool to find new keywords for your business, estimate the search volume for such phrases, and calculate the cost of targeting those keywords. It also lets you look into previous measurements and forecasts. Enter one or more keywords or retrieve terms from a URL, select a location and click 'See Results.' The tool will provide you with more relevant keyword ideas, search phrases, and information on average monthly search traffic and competitiveness. You can further tailor the results by adding more filters based on your needs.

  • AnswerThePublic

Answer The Public is a handy tool that uses Google's auto-suggestions to visually represent long tail keywords that stem from your main term. This is one of my favorite tools for content marketing because it generates and organizes keyword ideas based on queries (who, what, when, where, why), comparisons (against, and, or), and more.  After all, creating amazing content that ranks highly entails predicting the questions people will ask in addition to your core keyword phrase. Answer The public is also a wonderful place to learn how people feel about an issue and what unique difficulties or alternatives they may face while making a purchase decision.

  • Google Trends

Google Trends is an excellent resource for researching trends. This feature indicates the frequency with which a search phrase is entered into Google's search engine in comparison to the total search volume of the site during a defined time period. Google Trends can be used to identify event-triggered spikes in keyword search volume and explore comparative terms. Google Trends provides keyword-related data such as search volume indexes and geographical data on search engine users. Begin by visiting Google Trends to see what currently trending searches are, then go into a topic for more information. Google Trends, for example, recently revealed data on trending Hurricane Irma searches, such as the top relevant search keywords across the United States and the top "how to" search queries in Florida.

  • Ahref Backlink Checker

One of the most typical link-building activities is pursuing your competitors' links. That means examining your competitors' links and determining how they obtained theirs. To do so, you must first determine who is connected to them. Then you can imitate their SEO strategies.  Enter the URL of the page with which you compete into our free backlink checker. This tool displays the top five most connected pages, the most frequently used anchor texts, the total number of backlinks and referring domains, and our Domain Rating (DR) and URL Rating (UR) values.

  • Google Business Profile

If you own a business, use Google Business Profile (previously Google My Business) to claim your listing and make it visible on Google Maps, the Knowledge Panel, and the Local Pack. The first step will be to optimize your Google Business Profile. Check your hours and address, upload photographs and videos, and answer every feedback. This will enhance your company's local ranking. You can get a considerable competitive edge if you are willing to put in the time and effort to improve your Google listing. Your competitors may treat it as a "put it and forget it" task, missing out on possibilities to add new posts, update Q&As, respond to reviews, add photographs, and submit deals.

  • GTMetrix

GTmetrix is one of many webpage speed performance assessments used among SEOs. It offers well-known results like PageSpeed, YSlow, and Waterfalls and automatically presents historical data on each page it analyses. Since 2010, Google has used page speed as a ranking factor. If your site is slow, this could be one of the reasons it isn't ranking as highly as it could. GTmetrix also displays the main issues affecting your site, as well as tips for how to resolve them.

  • MozBar

MozBar is a free Chrome Extension that allows you to easily obtain link data and perform SEO tasks while on the go. MozBar displays link metrics for pages and domains while you search, including Domain Authority, Page Authority, and the amount of backlinks for sites. You can also look at page elements, search results from a different engine, country, area, or location, highlight the types of links on a page (followed and nofollowed, internal and external), and view meta tags. You can conduct an infinite number of page optimization reports with MozBar and a Moz Pro membership. This guide will show you how to download and instal MozBar, customise it, create search profiles, highlight links on a page, and run a page optimization report.

  • Bing Webmaster Tools

Bing Webmaster, an often-overlooked tool, also includes a full suite of metrics to assist you in analyzing your website and search analytics. Create a free Bing Webmaster Tools account, add your website, and verify ownership. After that, generate or upload your sitemaps. After that, you may begin optimizing your site and its content with Bing Webmaster Tools' capabilities and suggestions.  Bing Webmaster Tools may help you with keyword research, reporting, and crawling your website to find problems. It's an excellent technique to get a second view of your site or discover any new information that Google Search Console didn't provide.

  • Google Search Console

One of the most important and free SEO tools is Google Search Console. It allows you to track your website's search traffic, analyze which terms drive traffic, and uncover technical faults. GSC can also be used to verify mobile usability reports and issues with crawling and indexing your website. Individual URLs can also be tested, as well as clicks, impressions, CTR, and average keyword positions. It allows you to modify and monitor how Google views your website and analyze which searches drive Google traffic to understand your users' search trends better. You may also use it to discover faults on your website and exclude pages you want to avoid appearing in search results.

  • Google Tag Manager

Google Tag Manager is a tag management system (TMS) that allows you to quickly and efficiently alter measurement codes and related code fragments on your website or mobile app, commonly known as tags. Once you've included a little Tag Manager code in your project, you can safely and efficiently deploy analytics and measurement tag setups via a web-based user interface. After installing Tag Manager, your website or app can communicate with the Tag Manager servers. Then, using Tag Manager's web-based user interface, you can build tags, triggers that cause your tag to fire when specific events occur, and variables that may be used to simplify and automate your tag configurations. A container is a collection of tags, triggers, variables, and related customizations on a particular website or mobile app. A Tag Manager container may replace all manually-coded tags on a website or app, including Google Ads, Google Analytics, Floodlight, and third-party tags.

  • Page Speed Insights

PageSpeed Insights (PSI) analyses a page's user experience on mobile and desktop devices and recommends how to enhance it. PSI offers a page's lab and field data. Because it is obtained in a controlled environment, lab data is essential for troubleshooting. However, it may not capture real-world bottlenecks. Field data helps collect authentic, real-world user experience but contains fewer metrics. 

  • Yoast SEO

You can use Yoast's free SEO plugin if you use WordPress. It will assist you in optimizing your site, identifying content gaps, and much more. You can also automatically get free SEO training, readability analysis, and structured data. However, to get additional data, you must purchase the premium plan.

It's a must-have for many SEOs because it handles most technical SEO concerns. Yoast can verify that your site fulfills technical SEO criteria even if you aren't a technical SEO expert. Even if you are seasoned, it can save you significant time. It also includes suggestions for improving material readability.


Latest Posts

We are living in 2019, an era of IT & DM integration & Diginfo is the way forward now.

We are living in 2019, an era of IT & DM integration & Diginfo is the way forward now.

Add Me to Search: How to Create Your Google People Card

Add Me to Search: How to Create Your Google People Card

Demystifying Digital Marketing Myths - 2019

Demystifying Digital Marketing Myths - 2019

© 2024 All Rights Reserved . Diginfo : Digital Marketing/ Online Marketing/ Internet Marketing/ IT Services