Saturday 22nd October 2022
Are your Google Ads worth it? Check out the Perks of Google Ads for your Business!
Do you want to know what Google Ads are and whether they are worth it? The sure answer is Yes; Google Ads are helpful for enormous reasons. They are not only cost-effective for all businesses of any size and any time orientation but are also adequate to reach global audiences limitlessly. With ads by google, you can reach your target audience without any geographical barriers and avail yourself of the unique benefit of being flexible to start, stop or pause at any moment you wish.
It is actually a perfect option for all businesses to use ads in Google, as it helps your potential customers to land directly on your web pages at the proper time. Obviously, a user will find your ad interesting if they are looking for a service or product similar to yours. As they land on your website, it increases the chances of generating leads for your business and converting the audience to your potential customers. However, it is not as easy as it seems. You will have to understand the detailed digital marketing strategies and proper planning of your Google Ad to render the perfect results. You will also have to teach the proper strategy of search engine optimization and PPC to make your clients land on your page and not others. Here's all about Google Ads, why advertising on Google is essential, and why it is worth it for your business growth.
Guide to Google Ads
To use advertising with Google, it is essential to know what Google Ads are actually. It is Google's online advertising program that helps you to make online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform starts with the operation of pay-per-click (PPC) advertising. As the name suggests, PPC is the amount you must pay each time a visitor clicks on your Google ad. various other advertising plans and methods might be optimum for your business.
Working on Google Ads
Google Ads is also commonly known as Google AdWords. It is one of the most famous and efficient PPC advertising platforms in the World. The working of Google Ads is like bidding on your visits. It works when you decide on the perfect targeted keywords and bid on them, deciding a specific amount you will spend on every click. Keywords are phrases or words that are often searched on Google by the potential audience for the products and services related to yours. When you use these keywords, your ads will be organically visible on the top page of the search results.
The overall process will increase the interest of your customers on your page. It will attract a potential audience to click on your website that is satisfying the need of the customers (through keywords).
Every time a customer, who is initially just a user, clicks on your Google ad, you will be charged the amount of money you bid for that keyword. This is how Google Ads works on digital platforms.
Perks of Using Google Ads for your Business
Google is the hub of information and one of the most popular search engines in the world. According to Statistics," With 1.2 trillion queries per year, 3.5 billion users daily, and 40,000 searches per second, it's perfect to announce that Google Ads offers an online unlimited range of opportunities for marketers searching to raise their brand awareness and sales." Therefore, Google search is one of the explicit platforms to showcase your business online. This platform has an unbeatable potential to reach your target audience all around the globe. Remember that your audience is mostly the ones who are interested in your products or services, as they will click on your webpage only out of curiosity or necessity. So here are some of the remarkable benefits of using Google Ads for your business:
1. Global Reach & No Geographical Barriers
In today's era, if you want to explore the best school in London… all you need to do is Google it. You want to eat the exceptional food of Maharashtra…. Google it. Want to study at the best university in the World? Just Google it. Everything nowadays is available on Google. According to Statistics, "Google answers over 5 billion searches per day." Surprising but true.
Google AdWords is a boom for business to flaunt their work to the world with their advertisement on Google. No matter where you're living, if you have internet, you can use Google to get an answer to all your queries, shop for any product or ask for services from any corner of the World. It is one of the most significant perks of Google Ads.
2. Allows you to Precisely Target a range of markets
According to statistics and information, about 72% of shopkeepers choose to broadcast their ads in a location that spreads within 2 miles of their shops for the ease and comfort of marketing. However, this is also not a small area range. Suppose you are a local business with a website on the internet and want to reach your target audience through Google Ads. You can be precise in targeting your location and target market too. Using Google Ads, you can also help your customers locate your business with address, phone no., and other clickable links to reach you directly. This is beneficial for you to be precise in your call to action and builds trust for your customers.
3. Satisfy & Give Solutions to the customer's intent
Do you know that Google is sometimes misunderstood as the Gyaan Guru on Internet? This leads to one of the significant differences between advertising your business on Google and other advertising platforms. For example, on platforms like Facebook and Instagram, most people search for the profiles of others and do not often intend to search for their requirements. People on these social media platforms will be least interested in searching for solutions. They might scroll the profile, vacation trips, celebs, etc., for their leisure time. However, when someone wants to get a solution to a problem, they'll surely go for a Google Search.
4. Flexibility to Control your Ad Campaign
With Google Adwords, you are free to stop, start or pause your campaign according to your wish. If you find that your ad needs to be paused and played during the holidays or any festivities, you are flexible to control them with just a click.
With this, you can quickly gather your resources and your time. There are no penalties or extra payment conditions to stop your google ad in seconds or pause and reenable it later on.
5. Always on top of your Competitor
No matter what type of start-up you want to promote, or the size of your start-up, you can always stay on top of your competitors with Google Ads. You can grab all the traffic to your website with the proper use of SEO and PPC. With Google Ads, you can also go amazingly well by raising your bid on the right keywords. For example, if your competitors are going up from you in SERPS by investing in SEO, you can compete with them by raising your bid with an intelligent PPC strategy.
Moreover, you can also stand out by presenting unique content to your audience and delivering outstanding and engaging stuff to your target audience.
Summary
There are many perks of using Google Ads, and they are indeed worth it as they are sure shot sale generation therapy for your business. It is a cost-effective process for businesses of all sizes to reach a wider audience online and can withstand any geographical barrier. You can also choose your niche for your ad campaign. They're incredibly flexible and can be easily controlled to start, stop, pause, or even adjust your bids at any moment during your campaign.
The pay-per-performance pricing model is one of the most notable benefits for small start-ups that struggle with limited marketing budgets. And they are helpful in targeting long-tail, niche, and local keywords that help you avoid competing with big and renowned brands that can withstand big advertising budgets. To know more about Google Ads and avail of the services, reach us now.
